Lucio Ribeiro has been named TBWA’s first-ever chief AI and innovation officer, making it the first creative agency in Australia to elevate AI leadership to the C-suite. Ribeiro will oversee both internal and client-facing AI initiatives and drive the scaling of AI capabilities across the agency.
The role, Australian in focus and reports to Melbourne and Adelaide chief executive Kimberlee Wells, launches from Melbourne—home to TBWA’s recent account wins, including the Australian…
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