Tata Communications and Cisco collaborate to target India’s $400 million calling market.

Tata Communications and Cisco collaborate to target India’s 0 million calling market.

Tata Communications and Cisco have come together to cater to the growing Indian calling market, which is estimated to be worth between $300-$400 million and is expanding at a rate of 10-12% annually. The two companies have introduced a cloud-based public switched telephone network (PSTN) solution called Webex Calling, aimed at assisting small and medium-sized businesses in transitioning from local phone systems to a global cloud calling system. This move is intended to improve connectivity, enhance network collaboration experiences, and ensure better security for companies.

The Webex Calling solution is being touted as a comprehensive business phone system, offering enterprise-grade calling capabilities through a globally available cloud platform that currently serves more than 14 million users worldwide. This integrated solution is the first of its kind in India, addressing a significant gap in the market where less than 5% of cloud businesses have access to calling services.

Daisy Chittilapilly, President of Cisco India, emphasized the importance of Webex Calling in providing businesses with a seamless and secure communication solution that can scale as needed. The platform boasts advanced features such as noise elimination and voice clarity, ensuring that even in noisy environments, calls remain clear and uninterrupted.

Vivek Kar, Associate Vice President at Tata Communications, highlighted the vast untapped potential in the Indian market, with a significant portion of businesses still relying on traditional phone systems. Webex Calling aims to capture this market share by offering a cost-effective and efficient cloud-based calling solution that eliminates the need for hefty investments in server hardware.

The partnership between Tata Communications and Cisco marks a significant step towards revolutionizing the communication landscape in India, enabling businesses to transition to more advanced and flexible calling systems. By leveraging Tata Communications’ robust data center infrastructure in Mumbai, Webex Calling ensures secure and reliable call routing for enterprises looking to enhance their communication capabilities.

In conclusion, the introduction of Webex Calling by Tata Communications and Cisco represents a strategic move to address the growing demand for cloud-based calling solutions in India. By offering a comprehensive and secure business phone system, the partnership aims to cater to the needs of small and medium-sized businesses seeking to enhance their communication infrastructure without compromising on quality or security. Through the use of advanced technology and a globally available cloud platform, Webex Calling sets a new standard for voice clarity, noise elimination, and scalability in the Indian market, positioning itself as a leading solution for businesses looking to modernize their communication systems.

Article Source
https://www.thehindu.com/business/tata-communications-cisco-to-tap-400-mn-calling-market-in-india/article68204429.ece