WPP and IBM have joined forces to launch WPP Open for B2B, a new solution powered by Watsonx, IBM’s data and AI platform. This innovative B2B marketing tool aims to revolutionize how marketers engage with customers and prospects by utilizing AI to identify buying groups and improve customer ROI. Traditional marketing strategies often struggle to … Read more
WPP, a leading global marketing and communications company, has announced the launch of a new marketing product that utilizes IBM’s generative AI platform. The product, called Market Clock, is designed to help brands and businesses improve their marketing strategies and campaigns by leveraging the power of artificial intelligence. Market Clock uses IBM’s advanced AI technology … Read more
WPP and IBM have joined forces to introduce a new B2B solution called WPP Open for B2B, powered by IBM’s watsonx data and artificial intelligence platform, aimed at revolutionizing the way B2B marketers connect with customers and prospects throughout the buying process. This initiative will help marketers tackle complex B2B marketing challenges, effectively engage buying … Read more