WPP and IBM have joined forces to introduce WPP Open for B2B, a groundbreaking solution powered by IBM’s watsonx platform aimed at revolutionizing B2B marketing strategies. This innovative tool is designed to help marketers effectively identify and engage buying groups, leading to improved ROI and a more streamlined purchasing process. Buying groups consist of multiple … Read more
WPP and IBM have recently partnered to introduce a groundbreaking tool that aims to transform B2B marketing through the use of generative AI technology. This new collaboration, named Storyboard18, is set to revolutionize the way businesses engage with their target audience by creating dynamic and personalized content that resonates with potential customers on a deeper … Read more
WPP, a global leader in marketing services, and IBM, one of the largest technology companies in the world, have announced a partnership to develop AI-powered B2B marketing solutions. This collaboration brings together WPP’s expertise in marketing and advertising with IBM’s cutting-edge technology to create innovative tools that will help businesses reach their target audience more … Read more
WPP and IBM have collaborated to launch WPP Open for B2B, a solution powered by IBM’s WatsonX data and AI platform, to address complex B2B marketing challenges. The platform aims to enhance marketers’ ability to identify and engage buying groups, ultimately improving customer ROI. By leveraging WatsonX, WPP and IBM will work with LinkedIn to … Read more
WPP and IBM have partnered to introduce a new B2B solution called WPP Open for B2B, powered by IBM’s watsonx data and AI platform. This collaboration aims to transform the way B2B marketers identify and engage customers and prospects throughout the buying process, particularly targeting complex buying groups. The platform will leverage AI technology to … Read more
WPP and IBM have joined forces to launch WPP Open for B2B, a new solution powered by IBM’s watsonx data and AI platform. This collaboration aims to transform B2B marketing by helping marketers identify and engage buying groups more effectively. By leveraging AI technology, the platform will provide insights to optimize engagement and opportunity progression … Read more
WPP and IBM have joined forces to introduce WPP Open for B2B, a new solution powered by IBM’s Watsonx AI platform. This innovative tool aims to revolutionize how B2B marketers identify and engage with customers and prospects throughout the buying process. By leveraging the data and AI capabilities of Watsonx, the platform helps marketers address … Read more
WPP and IBM have unveiled a groundbreaking B2B marketing solution called WPP Open for B2B, powered by IBM’s watsonx platform. This collaboration aims to revolutionize how B2B marketers engage with customers and prospects by leveraging AI technology to navigate complex buying groups and improve ROI. The platform offers personalized marketing solutions across multiple channels, providing … Read more
WPP is delving into AI with its new Production Studio and WPP Open for B2B, a partnership with IBM’s watsonx data and AI platform and LinkedIn. The goal is to revolutionize how B2B marketers connect with customers and prospects throughout the purchasing process. WPP CTO Stephan Pretorius emphasizes the importance of reaching the right audience … Read more
WPP, a leading global communications company, has announced a partnership with IBM to develop AI-powered marketing solutions specifically tailored for business-to-business (B2B) companies. This collaboration aims to leverage IBM’s expertise in artificial intelligence technology and WPP’s extensive experience in marketing and communications to provide innovative solutions for B2B marketers. The partnership between WPP and IBM … Read more