WPP and IBM recently announced the launch of WPP Open for B2B, a new solution powered by IBM’s watsonx data and AI platform. This collaboration aims to transform the way B2B marketers engage with customers and prospects throughout the buying process. The platform uses AI to identify buying groups and deliver personalized messaging to improve … Read more
MediaPost has introduced a new Research Intelligencer service that is only available to paid subscribers. By subscribing, you will gain access to all the Research Intelligence articles, exclusive daily newsletters, and full access to The MediaPost cases. This service will also provide daily insights from Joe Mandese, the editor-in-chief. To subscribe today, visit the website … Read more
IBM recently collaborated with WPP Plc to introduce a new B2B solution in the marketing industry. Leveraging IBM’s AI technologies and WPP’s B2B platform, the aim is to enhance productivity and help customers unlock business value. The platform is designed to address B2B marketing challenges by identifying crucial purchasing decisions and optimizing buying group engagement. … Read more
WPP and IBM have launched a new B2B solution, WPP Open for B2B, powered by IBM’s watsonx data and AI platform. This platform aims to improve B2B marketing by identifying and engaging buying groups more effectively. The collaboration with LinkedIn will help brands understand buying groups better for targeted marketing. Alan Webber, from IDC, believes … Read more
IBM and WPP recently collaborated to launch a new B2B marketing solution using IBM’s AI technologies and WPP’s Open for B2B platform. This collaboration aims to help businesses better understand purchasing decisions and improve productivity. The new platform offers robust security, governance, and seamless integration with current systems to address B2B marketing challenges and optimize … Read more
WPP and IBM have collaborated to launch a new B2B solution called WPP Open for B2B, powered by IBM’s Watson AI platform. This product aims to revolutionize how B2B marketers engage with customers and prospects throughout the buying process. The features of WPP Open for B2B include an AI-powered purchasing group brain, optimization for engagement … Read more
WPP and IBM have teamed up to launch ‘WPP Open for B2B’, a new B2B solution powered by IBM’s watsonx data and AI platform. This tool aims to revolutionize how B2B marketers identify and engage customers and prospects throughout the buying process. The solution includes the ‘AI-powered Buying Group Brain™’ capability, which helps accurately identify … Read more
announced a new partnership with IBM to bring generative AI technology to the world of business-to-business marketing. This collaboration aims to revolutionize the way companies approach marketing and advertising by harnessing the power of AI to create personalized, targeted content for B2B audiences. Generative AI technology, also known as artificial intelligence, is a form of … Read more
IBM and WPP have teamed up to introduce a new B2B solution in marketing, leveraging IBM’s AI technology and WPP’s Open for B2B platform. This collaboration aims to help businesses understand purchasing decisions and improve productivity. The new platform offers robust security and integration with current systems, giving marketers the tools to address B2B marketing … Read more
WPP and IBM have teamed up to introduce a new B2B marketing solution that leverages IBM’s Watson AI platform to revolutionize how businesses identify and engage with customers and prospects during the buying process. Stephan Pretorius, CTO at WPP, stressed the importance of reaching the right audience with the right message at the right time … Read more