Important Information: Google Discontinuing Universal Analytics on July 1 – Here’s What You Should Know
Google is discontinuing Universal Analytics, transitioning to Google Analytics 4 (GA4). Companies relying on Universal Analytics must export historical data before July 1 to avoid losing it permanently. GA4 is more privacy-focused, but search marketers remain skeptical. Universal Analytics data will not be accessible after July 1. Key steps include exporting data, setting up GA4, … Read more