Google makes Ads Data Manager, its first-party data unification tool, available to all users
Google has introduced the Ads Data Manager tool to assist advertisers in centralizing and activating their first-party data for more effective AI-powered campaigns. This tool allows businesses to merge various first-party data sources, such as conversions, email lists, and surveys, into a single analytics hub. The consolidation of first-party data is crucial for advertisers, especially … Read more