Fixing Google’s Pixel strategy: A solution to the official mess

Fixing Google’s Pixel strategy: A solution to the official mess

In a recent analysis, Google’s Pixel line, particularly the A-series devices, were criticized for poor marketing and pricing strategies, deterring potential buyers. Many Pixel fans opted to wait for the flagship Pixel 9 release, questioning the value of purchasing the current models. To address this problem, releasing all new phones at the same time was … Read more

Microsoft’s Latest Strategy to Persuade Windows 10 Users involves providing Detailed Comparison Lists

Microsoft’s Latest Strategy to Persuade Windows 10 Users involves providing Detailed Comparison Lists

Microsoft is making efforts to push Windows 10 users to upgrade to Windows 11 by highlighting the differences between the two operating systems. However, this strategy may not address the deeper issues, such as strict system requirements and privacy concerns. Despite Windows 10 reaching its end-of-life in 2025, convincing users to switch to Windows 11 … Read more

The Strategy of Zaz, the Art of Perelman, and Nvidia Shorts

The Strategy of Zaz, the Art of Perelman, and Nvidia Shorts

In the latest edition of Polvo Seco, journalist Bill Cohan discusses the current situation surrounding David Zaslav and Warner Bros. Discovery (WBD). Despite concerns about the NBA auctions and the declining stock prices of WBD, Cohan suggests that the situation may not be as dire as it appears. He provides an analysis of an imagined … Read more

Analysis: IBM QRadar Acquisition could be the Perfect Fit for Palo Alto Networks in XSIAM Strategy

Analysis: IBM QRadar Acquisition could be the Perfect Fit for Palo Alto Networks in XSIAM Strategy

Palo Alto Networks’ XSIAM platform has shown promise in the SIEM market, but a deal with IBM is poised to provide the boost CEO Nikesh Arora has been seeking. In just 18 months since its launch, XSIAM has amassed $400 million in reserves, establishing itself as a formidable contender in the space. However, Arora and … Read more

HS2 secures £230k contract with IBM to enhance security strategy

HS2 secures £230k contract with IBM to enhance security strategy

HS2 Ltd, a government-owned agency overseeing the rollout of new rail infrastructure, has partnered with IBM in a six-figure deal to enhance cybersecurity measures. The contract, signed on May 10, will last for an initial four months with a potential two-month extension. IBM will assist in the development of a security operations center (SOC) to … Read more

IBM’s Strategy for Hybrid Cloud and AI Middleware – SiliconANGLE

IBM’s Strategy for Hybrid Cloud and AI Middleware – SiliconANGLE

IBM Corp.’s announcement of watsonx a year ago sparked concerns about its advancements in artificial intelligence technology. However, the company has since shifted its focus towards AI middleware, allowing clients to utilize enterprise data with open source language models and IBM’s tools. This move marks a significant departure from its previous AI initiatives. IBM’s long-term … Read more

IBM’s AI strategy now hinges on Middleware, says SiliconANGLE

IBM’s AI strategy now hinges on Middleware, says SiliconANGLE

Artificial intelligence is expected to contribute $4 trillion to annual GDP productivity by 2030, but the industry is still in its early stages with ongoing experimentation. IBM made significant announcements at IBM Think 2024 regarding its watsonx platform, emphasizing middleware for AI. Ritika Gunnar, IBM’s General Manager of Data and AI, expressed excitement about the … Read more

IBM Executive Details QRadar Sale, Unveils New MSP Program and Partner Strategy

IBM Executive Details QRadar Sale, Unveils New MSP Program and Partner Strategy

Kate Woodley, the head of global channel at IBM, recently spoke with CRN about IBM’s partner strategy, its new MSP program, and the channel’s transition to becoming a Palo Alto Networks partner following the sale of QRadar Security Business. Woodley highlighted the opportunity for partners to join the Palo Alto Networks program and emphasized the … Read more

InsideHPC Analyzes Intel’s Open Software Strategy for HPC and AI Advancement at ISC 2024

InsideHPC Analyzes Intel’s Open Software Strategy for HPC and AI Advancement at ISC 2024

At the ISC 2024 event, we had the opportunity to interview Andrew Richards, the CEO of Codeplay Software, a company based in Edinburgh that was acquired by Intel two years ago. During our conversation, Richards discussed Codeplay’s involvement in supporting the oneAPI ecosystem, a unified programming model created by Intel to provide a consistent developer … Read more

IBM’s Vice President of Marketing discusses the impact of sales-driven advertisements and the brand’s strategy to merge cloud computing and AI.

IBM’s Vice President of Marketing discusses the impact of sales-driven advertisements and the brand’s strategy to merge cloud computing and AI.

In an exclusive interview during the World Federation of Advertisers’ Global Marketer Week, Jonathan Adashek, senior vice president of marketing and communications at IBM, discussed the company’s focus on cutting-edge technologies like artificial intelligence and hybrid cloud solutions. These tools have the potential to revolutionize marketing and business in the near future. Adashek emphasized the … Read more