WPP and IBM Collaborate to Transform Business-to-Business Marketing Using Generative AI | Latest Updates from IBM Stocks
WPP and IBM have joined forces to launch WPP Open for B2B, a new solution powered by IBM’s watsonx data and AI platform. This collaboration aims to transform B2B marketing by helping marketers identify and engage buying groups more effectively. By leveraging AI technology, the platform will provide insights to optimize engagement and opportunity progression … Read more