New IBM Study Reveals Changing Trends in Fan Engagement and Sports Consumption, Opening Doors for Technology Integrations with AI
A recent study commissioned by IBM reveals that international sports fans are optimistic about the impact of technology, particularly AI, on their digital sports experiences. Real-time updates and personalized content are key priorities for fans in how generative AI can enhance their following and participation in sporting events. Younger sports fans, in particular, are embracing … Read more