Shutdown

Opinion: The true reason behind Oracle Advertising’s shutdown

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Opinion: The true reason behind Oracle Advertising’s shutdown

Oracle’s decision to shut down its advertising business marks a significant moment in the industry’s ongoing transformation. Despite multiple acquisitions, Oracle failed to create a competitive cloud marketing stack, leading to the demise of Oracle Advertising. Some key challenges faced by Oracle included its reliance on third-party cookies without proper consent, the loss of data-sharing … Read more

Ad tech companies compete to fill the gap left by Oracle’s shutdown

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Ad tech companies compete to fill the gap left by Oracle’s shutdown

Oracle’s decision to close its advertising business has sent shockwaves through the industry, leaving competitors scrambling to fill the gap. With Oracle’s advertising divisions shutting down, advertisers, publishers, and ad tech providers have been forced to seek out alternatives quickly. This has led to a mad rush to replace the services once provided by Oracle, … Read more