For Reach plc, Google Discover has offset search-driven traffic declines
Is Google Discover overtaking Google Search as a referral traffic source for publishers? That’s not clickbait. It’s true, at least for Reach plc. As has been the case for many media companies this year, the U.K. publisher has seen its… Article Source https://digiday.com/media/for-reach-plc-google-discover-has-offset-search-driven-traffic-declines/