A recent study found that Google’s AI search summaries use ten times more energy than regular Google searches. This means that using AI to generate search summaries is more energy-intensive and less environmentally friendly than traditional search methods. The findings raise concerns about the environmental impact of using AI in search engines and highlight the … Read more
Elizabeth Tucker, Google Search’s director of product management, recently appeared on the Google Search Off the Record podcast to discuss search quality and measurement. During the interview with Lizzi Sassman and John Mueller, Tucker highlighted several key points, such as the impact of improving one type of search on 50 others, the evolution of search … Read more
Recent hidden code findings in beta versions of the Google app on Android suggest that Google could be expanding the reach of Circle to Search beyond its current limitations through Google Lens. Circle to Search was first introduced in the Galaxy S24 and Google has been gradually expanding access to Pixel smartphones with the goal … Read more
Google made important announcements today regarding updates to its ad platform that will benefit advertisers by enhancing query matching and branding controls. The key updates include a new recommendation for broad match brand inclusions, brand exclusions on all match types and dynamic search ads, improved visibility in search term reports, and easier blocking of misspelled … Read more
Google ha introducido una nueva función llamada Reseñas Generales de IA en sus resultados de búsqueda. Aunque algunos usuarios no están contentos con esta función, Google también ha implementado un Filtro de Búsqueda “Web” que muestra solo enlaces basados en texto sin anuncios ni inteligencia artificial. Además, se puede acceder a estos resultados simplemente buscando … Read more
Google measures search quality through a multifaceted approach that includes user surveys, human evaluators, and behavioral analysis, according to Google Search Director Elizabeth Tucker. Tucker emphasized that user behavior is constantly evolving, leading to more complex searches. Poor search performance may initially increase search activity, but sustained poor performance results in decreased usage. Google uses … Read more
Google is aiming to double the reach of Circle to Search from 100 million to 200 million users by 2024, with a focus on leveraging Google Lens to achieve this goal. The feature has been enabled for searching within Google Lens, triggering a search on any screen. The three-button navigation bar currently limits this functionality, … Read more
Today’s Chrome updates for Android and iOS aim to make mobile searching more efficient and user-friendly. One of the key enhancements is the addition of Chrome Actions, which enable users to easily engage with local businesses. For instance, when looking up a restaurant, users will now see shortcut buttons in the search results that allow … Read more
Alphabet’s Google is facing stiff competition in the search engine market from artificial intelligence. Perplexity, an AI-powered search startup, is reportedly raising $250 million at a valuation of $3 billion, with investors including SoftBank. Perplexity offers a free AI search product and a subscription option, serving 169 million queries per month. Google remains dominant in … Read more
Google is conducting a test where it moves link cards from the bottom of AI overviews to the top, increasing the visibility of these links and potentially boosting click-through rates. This change was noted by Bartosz Góralewicz and showcased in a screenshot shared online. Currently, the link cards in AI overviews are located below the … Read more