publisher

Google Updates SEO Abuse Policy, Upends Publisher Affiliates

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Google Updates SEO Abuse Policy, Upends Publisher Affiliates

Google issued a critical update to its Site Reputation Abuse policy on Tuesday, the culmination of a monthslong effort from the search platform to close a loophole that publishers had been using for years to generate passive affiliate revenue. In… Article Source https://www.adweek.com/media/google-update-site-reputation-abuse-policy-affiliates/

The Google leak reaffirms the importance of author and publisher entities in SEO efforts

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The Google leak reaffirms the importance of author and publisher entities in SEO efforts

The May 2024 Google leak highlights the rising importance of author and publisher entities in SEO. This leak reveals that Google can now identify content creators and website owners, offering SEOs an opportunity to optimize these entities in their strategies. For decades, SEO has centered around website and content-level optimization, which remains valuable. However, with … Read more