New IBM Study Reveals Shifts in Fan Engagement and Sports Consumption, Pointing to Opportunities for Technology Integrations such as AI
A recent study commissioned by IBM revealed that international sports fans are optimistic about the impact of technologies like AI on their digital sports experiences. Real-time updates and personalized content are among fans’ top priorities in enhancing their engagement with sporting events. Younger sports fans are leading the shift towards AI-powered experiences and digital platforms … Read more
