Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max. This lets advertisers test how certain changes impact campaign performance, such as changing creative assets or the landing page, giving buyers more… Article Source https://www.adweek.com/media/google-pmax-test/
Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the “segment” option within the PMax Asset Group Performance section of reporting. This lets you… Article Source https://www.seroundtable.com/google-ads-pmax-asset-groups-segment-38344.html
Google has announced the incoming release of several AI-powered updates to Performance Max (PMax) campaigns as advertisers gear-up for the peak shopping season. The updates cover asset testing, video performance and campaign management,… Article Source https://www.campaignlive.com/article/google-announces-additional-ai-powered-pmax-updates-peak-season/1893547
Google has announced new AI-powered tools to assist advertisers in creating high-quality Performance Max creative assets at scale for campaigns across various marketing channels. This update was part of the Google Marketing Live 2024 event. The enhancements to the Performance Max platform include generative AI capabilities that can expedite creative production by up to 5 … Read more