Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test
Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max. This lets advertisers test how…
Tag: PMax
Google Ads PMax Asset Groups Segment Reporting Option
Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing…
Google announces additional AI-powered PMax updates for peak season
Google has announced the incoming release of several AI-powered updates to Performance Max (PMax) campaigns as advertisers gear-up for the…
Upgrade to Google PMax enables large-scale AI creative asset creation
Google has announced new AI-powered tools to assist advertisers in creating high-quality Performance Max creative assets at scale for campaigns…