Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say
In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent months into a tense waiting game for ad tech decision-makers. For the uninitiated, Google’s July… Article Source https://digiday.com/media-buying/ad-tech-is-poised-for-google-chromes-finalized-cookie-consent-framework/