IBM’s Vice President of Marketing discusses the impact of sales-driven advertisements and the brand’s strategy to merge cloud computing and AI.

IBM’s Vice President of Marketing discusses the impact of sales-driven advertisements and the brand’s strategy to merge cloud computing and AI.

In an exclusive interview during the World Federation of Advertisers’ Global Marketer Week, Jonathan Adashek, senior vice president of marketing and communications at IBM, discussed the company’s focus on cutting-edge technologies like artificial intelligence and hybrid cloud solutions. These tools have the potential to revolutionize marketing and business in the near future. Adashek emphasized the … Read more

Liveblog Broadcom/VMware: Carbon Black and Symantec merge into Enterprise Security Group

Liveblog Broadcom/VMware: Carbon Black and Symantec merge into Enterprise Security Group

In this blog, Techzine reports on the latest developments surrounding VMware’s acquisition of Broadcom. March 8 – Are Carbon Black’s and Symantec’s days as separate entities numbered? Broadcom is merging the two security divisions into the new Enterprise Security Group. That’s what Rob Greer, the new VP & GM of the Enterprise Security Group announced … Read more