measuring

Measuring Google Search Quality: Insights from Elizabeth Tucker

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Measuring Google Search Quality: Insights from Elizabeth Tucker

Elizabeth Tucker, Google Search’s director of product management, recently appeared on the Google Search Off the Record podcast to discuss search quality and measurement. During the interview with Lizzi Sassman and John Mueller, Tucker highlighted several key points, such as the impact of improving one type of search on 50 others, the evolution of search … Read more

Google Ads introduces new tool for measuring cross-media reach in video campaigns

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Google Ads introduces new tool for measuring cross-media reach in video campaigns

A new tool from Google Ads called Cross-Media Reach Measurement allows advertisers to measure deduplicated and on-target reach and frequency in video campaigns, providing a comprehensive view of brand campaign performance compared to TV. The tool helps advertisers make more data-driven decisions, leading to more effective brand campaigns and better use of advertising budgets across … Read more