WPP and IBM have joined forces to launch WPP Open for B2B, a new solution powered by Watsonx, IBM’s data and AI platform. This innovative B2B marketing tool aims to revolutionize how marketers engage with customers and prospects by utilizing AI to identify buying groups and improve customer ROI. Traditional marketing strategies often struggle to … Read more
WPP, a leading global marketing and communications company, has announced the launch of a new marketing product that utilizes IBM’s generative AI platform. The product, called Market Clock, is designed to help brands and businesses improve their marketing strategies and campaigns by leveraging the power of artificial intelligence. Market Clock uses IBM’s advanced AI technology … Read more
WPP and IBM have joined forces to introduce a new B2B solution called WPP Open for B2B, powered by IBM’s watsonx data and artificial intelligence platform, aimed at revolutionizing the way B2B marketers connect with customers and prospects throughout the buying process. This initiative will help marketers tackle complex B2B marketing challenges, effectively engage buying … Read more
Advertisers shared their thoughts on Google Marketing Live 2024, with mixed feelings about the various AI updates. While some found the Performance Max updates positive, others expressed frustration at the lack of focus on B2B. Amalia Fowler from Good AF Consulting noted that automation and AI are prevalent in today’s marketing landscape, emphasizing the need … Read more
In an exclusive interview during the World Federation of Advertisers’ Global Marketer Week, Jonathan Adashek, senior vice president of marketing and communications at IBM, discussed the company’s focus on cutting-edge technologies like artificial intelligence and hybrid cloud solutions. These tools have the potential to revolutionize marketing and business in the near future. Adashek emphasized the … Read more
Google Marketing Live event in New York recently showcased the latest creative tools and advertising experiences introduced by Google. These innovations will offer marketers new ways to engage with consumers through Google platforms. One of the key updates presented is the new search ads experience, currently in testing and set for wider release later this … Read more
During Google Marketing Live 2024, AI was a prominent topic of discussion, with updates emphasizing creative content, data optimization, and delivering tailored results to consumers directly from search pages. The conference urged marketers to pay closer attention to their impression levels and adapt to new strategies. One major announcement highlighted was the Google PMax update, … Read more
Micro Segmentation Market The latest study released on the Global Micro Segmentation Market by AMA Research evaluates market size, trend, and forecast to 2028. The Micro Segmentation market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analysed … Read more
“Good business hygiene is never easy,” Prashanth Shenoy, head of VMware’s cloud marketing says. “When you acquire a company, you look at everything.” Source link
New York, NY, Oct. 26, 2023 (GLOBE NEWSWIRE) — Kaltura (Nasdaq: KLTR), the Video Experience Cloud, has announced speakers for its upcoming third annual Virtually Live! conference. This year the spotlight will be on exploring Artificial Intelligence in the marketing landscape, focusing on how AI can enhance digital experiences, optimize operations, increase ROI, and rekindle … Read more