Google is utilizing AI to transform advertising by using its tools for brainstorming and even ad creation. The company recently showcased thousands of unique Pixel 8 ads on YouTube through Demand Gen. Their AI-driven Best Phones Forever campaign is paving the way for hyper-personalized marketing. Google’s AI initiatives are reshaping the internet landscape. Their Gemini … Read more
WPP, a global leader in marketing services, and IBM, one of the largest technology companies in the world, have announced a partnership to develop AI-powered B2B marketing solutions. This collaboration brings together WPP’s expertise in marketing and advertising with IBM’s cutting-edge technology to create innovative tools that will help businesses reach their target audience more … Read more
WPP and IBM have collaborated to launch WPP Open for B2B, a solution powered by IBM’s WatsonX data and AI platform, to address complex B2B marketing challenges. The platform aims to enhance marketers’ ability to identify and engage buying groups, ultimately improving customer ROI. By leveraging WatsonX, WPP and IBM will work with LinkedIn to … Read more
WPP and IBM have partnered to introduce a new B2B solution called WPP Open for B2B, powered by IBM’s watsonx data and AI platform. This collaboration aims to transform the way B2B marketers identify and engage customers and prospects throughout the buying process, particularly targeting complex buying groups. The platform will leverage AI technology to … Read more
WPP and IBM have joined forces to launch WPP Open for B2B, a new solution powered by IBM’s watsonx data and AI platform. This collaboration aims to transform B2B marketing by helping marketers identify and engage buying groups more effectively. By leveraging AI technology, the platform will provide insights to optimize engagement and opportunity progression … Read more
WPP and IBM have joined forces to introduce WPP Open for B2B, a new solution powered by IBM’s Watsonx AI platform. This innovative tool aims to revolutionize how B2B marketers identify and engage with customers and prospects throughout the buying process. By leveraging the data and AI capabilities of Watsonx, the platform helps marketers address … Read more
WPP and IBM have unveiled a groundbreaking B2B marketing solution called WPP Open for B2B, powered by IBM’s watsonx platform. This collaboration aims to revolutionize how B2B marketers engage with customers and prospects by leveraging AI technology to navigate complex buying groups and improve ROI. The platform offers personalized marketing solutions across multiple channels, providing … Read more
At the Cannes Lions Festival, Vidhya Srinivasan discussed the increasing impact of AI on creativity. She highlighted how AI is enhancing digital experiences, particularly in search and content creation on platforms like YouTube. For advertisers, the role of AI in connecting people with businesses is becoming crucial in navigating the vast amount of information available. … Read more
The full-stack hyperconverged infrastructure (HCI) software market is expected to experience significant growth, with a projected CAGR of 22.7% from 2024 to 2032. This growth is driven by the increasing demand for scalable and integrated solutions to modernize IT infrastructures. HCI simplifies management and consolidation of compute, storage, and networking resources through software-defined architectures, reducing … Read more
WPP, a leading global communications company, has announced a partnership with IBM to develop AI-powered marketing solutions specifically tailored for business-to-business (B2B) companies. This collaboration aims to leverage IBM’s expertise in artificial intelligence technology and WPP’s extensive experience in marketing and communications to provide innovative solutions for B2B marketers. The partnership between WPP and IBM … Read more