Digital marketing is constantly evolving, and as we look ahead to 2030, there are some key changes that are important to note. Oracle recently hosted a webinar that delved into these changes and offered insights on how businesses can adapt to stay ahead of the curve. One of the significant shifts in digital marketing that … Read more
The Cannes Lions International Festival of Creativity, a gathering of professionals in the advertising, marketing, media, and entertainment industries, showcased the latest advancements in AI-powered generative technologies. Amazon Web Services (AWS), a key player in the industry, presented how its services are helping advertisers and marketers create better campaigns, deliver personalized customer experiences, and improve … Read more
IBM recently collaborated with WPP Plc to introduce a new B2B solution in the marketing industry. Leveraging IBM’s AI technologies and WPP’s B2B platform, the aim is to enhance productivity and help customers unlock business value. The platform is designed to address B2B marketing challenges by identifying crucial purchasing decisions and optimizing buying group engagement. … Read more
WPP and IBM have launched a new B2B solution, WPP Open for B2B, powered by IBM’s watsonx data and AI platform. This platform aims to improve B2B marketing by identifying and engaging buying groups more effectively. The collaboration with LinkedIn will help brands understand buying groups better for targeted marketing. Alan Webber, from IDC, believes … Read more
IBM and WPP recently collaborated to launch a new B2B marketing solution using IBM’s AI technologies and WPP’s Open for B2B platform. This collaboration aims to help businesses better understand purchasing decisions and improve productivity. The new platform offers robust security, governance, and seamless integration with current systems to address B2B marketing challenges and optimize … Read more
WPP and IBM have teamed up to launch ‘WPP Open for B2B’, a new B2B solution powered by IBM’s watsonx data and AI platform. This tool aims to revolutionize how B2B marketers identify and engage customers and prospects throughout the buying process. The solution includes the ‘AI-powered Buying Group Brain™’ capability, which helps accurately identify … Read more
announced a new partnership with IBM to bring generative AI technology to the world of business-to-business marketing. This collaboration aims to revolutionize the way companies approach marketing and advertising by harnessing the power of AI to create personalized, targeted content for B2B audiences. Generative AI technology, also known as artificial intelligence, is a form of … Read more
IBM and WPP have teamed up to introduce a new B2B solution in marketing, leveraging IBM’s AI technology and WPP’s Open for B2B platform. This collaboration aims to help businesses understand purchasing decisions and improve productivity. The new platform offers robust security and integration with current systems, giving marketers the tools to address B2B marketing … Read more
WPP and IBM have joined forces to introduce WPP Open for B2B, a groundbreaking solution powered by IBM’s watsonx platform aimed at revolutionizing B2B marketing strategies. This innovative tool is designed to help marketers effectively identify and engage buying groups, leading to improved ROI and a more streamlined purchasing process. Buying groups consist of multiple … Read more
WPP and IBM have recently partnered to introduce a groundbreaking tool that aims to transform B2B marketing through the use of generative AI technology. This new collaboration, named Storyboard18, is set to revolutionize the way businesses engage with their target audience by creating dynamic and personalized content that resonates with potential customers on a deeper … Read more