MARKETECH

Collaboration between Amperity and Microsoft Azure to enhance customer interactions with data-driven insights and personalization – MARKETECH APAC

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Collaboration between Amperity and Microsoft Azure to enhance customer interactions with data-driven insights and personalization – MARKETECH APAC

Amperity and Microsoft Azure are teaming up to revolutionize customer interactions for businesses through data-driven insights and personalization. By utilizing first-party data, retailers can improve customer loyalty, decrease churn, and enhance lifetime value. This collaboration aims to shape future omnichannel experiences, increase pre- and post-purchase engagement, and promote brand advocacy. Recently, Amperity was recognized as … Read more

MARKETECH APAC: WPP and IBM Collaborate to Introduce GenAI-Powered B2B Marketing Solution

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MARKETECH APAC: WPP and IBM Collaborate to Introduce GenAI-Powered B2B Marketing Solution

WPP and IBM have teamed up to launch ‘WPP Open for B2B’, a new B2B solution powered by IBM’s watsonx data and AI platform. This tool aims to revolutionize how B2B marketers identify and engage customers and prospects throughout the buying process. The solution includes the ‘AI-powered Buying Group Brain™’ capability, which helps accurately identify … Read more

Oracle plans to exit the advertising business by the end of 2024 – MARKETECH APAC

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Oracle plans to exit the advertising business by the end of 2024 – MARKETECH APAC

Technology giant Oracle has recently announced its plans to exit the advertising business by the fourth quarter of 2024. This decision comes as a surprise to many industry experts and has raised questions about the company’s future direction in the digital advertising space. Oracle has been a major player in the digital advertising industry for … Read more

FWD Group collaborates with Amazon Web Services to extend cloud technology partnership – MARKETECH APAC

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FWD Group collaborates with Amazon Web Services to extend cloud technology partnership – MARKETECH APAC

FWD Group, a multinational insurance company, has entered into a five-year agreement for technology services with Amazon Web Services (AWS) as part of its cloud-first strategy. AWS will host core business applications for FWD, providing agility, scalability, and resiliency as the company transitions away from on-site data centers. Past collaborations with AWS include the development … Read more