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Collaboration between Amperity and Microsoft Azure to enhance customer interactions with data-driven insights and personalization – MARKETECH APAC

Amperity and Microsoft Azure are teaming up to revolutionize customer interactions for businesses through data-driven insights and personalization. By utilizing first-party data, retailers...

MARKETECH APAC: WPP and IBM Collaborate to Introduce GenAI-Powered B2B Marketing Solution

WPP and IBM have teamed up to launch 'WPP Open for B2B', a new B2B solution powered by IBM's watsonx data and AI...

Oracle plans to exit the advertising business by the end of 2024 – MARKETECH APAC

Technology giant Oracle has recently announced its plans to exit the advertising business by the fourth quarter of 2024. This decision comes...

FWD Group collaborates with Amazon Web Services to extend cloud technology partnership – MARKETECH APAC

FWD Group, a multinational insurance company, has entered into a five-year agreement for technology services with Amazon Web Services (AWS) as part of its...

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