IAS

IAS LAUNCHES CURATION WITH GOOGLE AD MANAGER TO EMPOWER ADVERTISERS WITH BRAND SUITABLE INVENTORY

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IAS LAUNCHES CURATION WITH GOOGLE AD MANAGER TO EMPOWER ADVERTISERS WITH BRAND SUITABLE INVENTORY

Programmatic Buyers Can Maximize Media Quality and Returns With AI-Driven Supply Optimization at Scale NEW YORK, Nov. 4, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform,… Article Source https://finance.yahoo.com/news/ias-launches-curation-google-ad-160000123.html

Oracle attempted to sell its ad business to DoubleVerify and IAS before ultimately shutting it down – Ad Age

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Oracle recently made the decision to close its advertising business, but before doing so, the company attempted to sell it to DoubleVerify and IAS. Oracle’s advertising business was a significant player in the industry, but ultimately, the company decided to shutter this arm of its operations. This move marks the end of an era in … Read more