GenAIpowered

AWS introduces new GenAI-powered service to simplify app development

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AWS introduces new GenAI-powered service to simplify app development

Amazon Web Services (AWS) has launched AWS Application Studio, a new service powered by artificial intelligence (AI) that allows users to build applications using natural language. Users can describe the app they want, its functionality, and data sources to integrate with, and the service will create the app in just a few minutes. The App … Read more

MARKETECH APAC: WPP and IBM Collaborate to Introduce GenAI-Powered B2B Marketing Solution

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MARKETECH APAC: WPP and IBM Collaborate to Introduce GenAI-Powered B2B Marketing Solution

WPP and IBM have teamed up to launch ‘WPP Open for B2B’, a new B2B solution powered by IBM’s watsonx data and AI platform. This tool aims to revolutionize how B2B marketers identify and engage customers and prospects throughout the buying process. The solution includes the ‘AI-powered Buying Group Brain™’ capability, which helps accurately identify … Read more