GA4

GA4 Update Enhances Integration with Google Ads Targeting

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GA4 Update Enhances Integration with Google Ads Targeting

Google Analytics 4 (GA4) has recently announced an update to its advertising section, aiming to provide clarity and alignment for advertisers when it comes to remarketing and ad personalization. The update allows advertisers to easily see the size of their “Ad Segments” within the GA4 interface, representing the group of users eligible for remarketing and … Read more

Google Analytics for GA4 displays live user activity from the past 5 minutes

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Google Analytics for GA4 displays live user activity from the past 5 minutes

Google has recently updated its Google Analytics real-time reports in GA4 to display users in the last 5 minutes, in addition to users in the last 30 minutes. This change brings the real-time metrics in line with the previous Universal Analytics tool, which also showed data based on the last 5 minutes. If you navigate … Read more