WPP and IBM Join Forces to Transform B2B Marketing with Generative AI
WPP and IBM have joined forces to introduce WPP Open for B2B, a new solution powered by IBM’s Watsonx AI platform. This innovative tool aims to revolutionize how B2B marketers identify and engage with customers and prospects throughout the buying process. By leveraging the data and AI capabilities of Watsonx, the platform helps marketers address … Read more