Experiments

Google experiments with advertising in AI-driven search while news publishers fret over impending crisis

by
Google experiments with advertising in AI-driven search while news publishers fret over impending crisis

Google’s new AI-powered search results will now include ads directly in the generated responses, raising concerns among news publishers about potential negative impacts on site traffic and advertising revenue. The search and shopping ads are being tested within the AI overviews that have recently rolled out to US users. This move by Google has stirred … Read more

Google experiments with AI-generated advertisements for intricate purchases

by
Google experiments with AI-generated advertisements for intricate purchases

Google is conducting a trial of a new advertising approach in its Search platform, using AI to assist consumers in making complex purchasing decisions. This experiment aims to leverage Google’s AI capabilities to provide personalized advice and recommendations based on user-specific needs and context. The goal is to enhance the ad experience and guide users … Read more