Google’s share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom
Google is facing new competition in the advertising market as AI transforms the industry. Google’s search ad market share in the US could fall below 50% for the first time in a decade. Perplexity AI, meanwhile,… Article Source https://www.businessinsider.com/google-search-ad-market-share-perplexity-ai-openai-chatgpt-2024-10