Google is getting in on the latest ad tech craze: curation

Google is getting in on the latest ad tech craze: curation

The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships, tacitly acknowledging the strategic… Article Source https://digiday.com/media-buying/google-is-getting-in-on-the-latest-ad-tech-craze-curation/

IAS LAUNCHES CURATION WITH GOOGLE AD MANAGER TO EMPOWER ADVERTISERS WITH BRAND SUITABLE INVENTORY

IAS LAUNCHES CURATION WITH GOOGLE AD MANAGER TO EMPOWER ADVERTISERS WITH BRAND SUITABLE INVENTORY

Programmatic Buyers Can Maximize Media Quality and Returns With AI-Driven Supply Optimization at Scale NEW YORK, Nov. 4, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform,… Article Source https://finance.yahoo.com/news/ias-launches-curation-google-ad-160000123.html