The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships, tacitly acknowledging the strategic… Article Source https://digiday.com/media-buying/google-is-getting-in-on-the-latest-ad-tech-craze-curation/
Google launches curation service in its ad manager for agencies to find deals Ad Age Article Source https://adage.com/article/digital-marketing-ad-tech-news/google-ad-manager-curation-service-lets-agencies-find-deals/2590166
Programmatic Buyers Can Maximize Media Quality and Returns With AI-Driven Supply Optimization at Scale NEW YORK, Nov. 4, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform,… Article Source https://finance.yahoo.com/news/ias-launches-curation-google-ad-160000123.html