crossmedia

Google

ANA’s cross-media venture hires Google and VideoAmp vets, nears TV measurement deal – Ad Age

vm_adminMarch 3, 2025

ANA’s cross-media venture hires Google and VideoAmp vets, nears TV measurement deal Ad Age Article Source https://adage.com/article/ad-measurement/anas-aquila-hires-google-and-videoamp-vets-neares-tv-deal/2604111

Google

Google Ads introduces new tool for measuring cross-media reach in video campaigns

vm_adminJune 26, 2024

A new tool from Google Ads called Cross-Media Reach Measurement allows advertisers to measure deduplicated and on-target reach and frequency…