Google Ads introduces new tool for measuring cross-media reach in video campaigns

Google Ads introduces new tool for measuring cross-media reach in video campaigns

A new tool from Google Ads called Cross-Media Reach Measurement allows advertisers to measure deduplicated and on-target reach and frequency in video campaigns, providing a comprehensive view of brand campaign performance compared to TV. The tool helps advertisers make more data-driven decisions, leading to more effective brand campaigns and better use of advertising budgets across … Read more