Google is getting in on the latest ad tech craze: curation
The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships, tacitly acknowledging the strategic… Article Source https://digiday.com/media-buying/google-is-getting-in-on-the-latest-ad-tech-craze-curation/