Consent

Google implements stricter AdSense consent regulations for Swiss users

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Google implements stricter AdSense consent regulations for Swiss users

Google is updating its consent management requirements for AdSense for search, AdSense for domains, and programmable search engines in Switzerland starting July 31. This update will apply to ads shown to users in Switzerland, as well as the EEA and the UK, in order to comply with the EU User Consent Policy. Two new requirements … Read more

Google strengthens EU consent regulations for Customer Match advertisements

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Google strengthens EU consent regulations for Customer Match advertisements

Google Ads is making changes to its EU user consent policy, impacting advertisers using Customer Match lists for personalized ads in the European Economic Area (EEA). This update is in line with the increasing privacy regulations in Europe and Google’s commitment to compliance. Advertisers are now required to explicitly share the consent signals received from … Read more