WPP and IBM collaborate to transform B2B marketing with generative AI.
WPP and IBM have joined forces to introduce a new B2B solution called WPP Open for B2B, powered by IBM’s watsonx data and artificial intelligence platform, aimed at revolutionizing the way B2B marketers connect with customers and prospects throughout the buying process. This initiative will help marketers tackle complex B2B marketing challenges, effectively engage buying … Read more