Nielsen enhances agency capabilities with Advanced Audience media planning and measurement using AWS Clean Rooms | Amazon Web Services

Nielsen enhances agency capabilities with Advanced Audience media planning and measurement using AWS Clean Rooms | Amazon Web Services

Nielsen is using AWS Clean Rooms, a privacy-enhancing technology on Amazon Web Services, to help agency customers understand the impact of their advertising campaigns without sharing raw data. The Nielsen ONE platform combines big data with people-based panels to provide accurate insights into impressions, reach, and frequency across platforms. Brands and agencies can use first-party … Read more

Semafor: Google Revolutionizes the Clean Power Market

Semafor: Google Revolutionizes the Clean Power Market

Power Purchase Agreements (PPAs) have been instrumental in increasing clean energy on the grid in the US and Europe but require a revamp to meet the growing energy demands from data centers and electric vehicles while avoiding fossil fuels. In traditional corporate PPAs, companies enter into long-term agreements with renewable energy developers to purchase certificates … Read more