WPP and IBM have teamed up to introduce a new B2B marketing solution that leverages IBM’s Watson AI platform to revolutionize how businesses identify and engage with customers and prospects during the buying process. Stephan Pretorius, CTO at WPP, stressed the importance of reaching the right audience with the right message at the right time … Read more
WPP and IBM have joined forces to launch WPP Open for B2B, a new solution powered by IBM’s watsonx data and AI platform. This collaboration aims to transform B2B marketing by helping marketers identify and engage buying groups more effectively. By leveraging AI technology, the platform will provide insights to optimize engagement and opportunity progression … Read more
Telefónica Tech and IBM have collaborated to create a new suite of business-to-business tools aimed at speeding up the adoption and implementation of artificial intelligence (AI) technology. The partnership between the two companies aims to provide innovative solutions for enterprises looking to leverage AI for their business needs. Telefónica Tech, a subsidiary of the telecommunications … Read more