WPP and IBM have joined forces to launch WPP Open for B2B, a new solution powered by Watsonx, IBM’s data and AI platform. This innovative B2B marketing tool aims to revolutionize how marketers engage with customers and prospects by utilizing AI to identify buying groups and improve customer ROI. Traditional marketing strategies often struggle to … Read more
WPP and IBM have joined forces to introduce a new B2B solution called WPP Open for B2B, powered by IBM’s watsonx data and artificial intelligence platform, aimed at revolutionizing the way B2B marketers connect with customers and prospects throughout the buying process. This initiative will help marketers tackle complex B2B marketing challenges, effectively engage buying … Read more
Seattle veteran of Google and Microsoft, Greg Deveson, has launched a new startup studio in Seattle focused on building B2B software companies. The company, called GeekWire, aims to help entrepreneurs in the tech industry create successful businesses by providing them with the resources and support they need. Deveson, who worked at Google for over a … Read more