B2B

Major Giants in the B2B Gateway Software Market: The Next Big Thing

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AMA Research offers market research on B2B Gateway Software, exploring key trends and drivers shaping industry growth. The latest study delves into business strategies of industry players, providing insights into market development, technologies, opportunities, and status. Major companies covered include IBM, OpenText, Microsoft, and more. B2B gateway software facilitates electronic transactions, improves efficiency, and enhances … Read more

B2B Creativity: Exploring Dow Jones, Cisco, Korn Ferry & Transmission on The Drum Show

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B2B Creativity: Exploring Dow Jones, Cisco, Korn Ferry & Transmission on The Drum Show

show focused on discussions surrounding creativity in the B2B sector, with industry leaders from Dow Jones, Cisco, Korn Ferry, and Transmission contributing their insights. The panel highlighted the importance of creativity in driving business growth and success, emphasizing the need for innovation in marketing strategies to stand out in a competitive market. Dow Jones, a … Read more

Partnership between WPP and IBM to Transform B2B Marketing using Generative AI

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Partnership between WPP and IBM to Transform B2B Marketing using Generative AI

WPP and IBM recently announced the launch of WPP Open for B2B, a new solution powered by IBM’s watsonx data and AI platform. This collaboration aims to transform the way B2B marketers engage with customers and prospects throughout the buying process. The platform uses AI to identify buying groups and deliver personalized messaging to improve … Read more

Partnership between WPP, IBM, and LinkedIn to provide AI-powered B2B service

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Partnership between WPP, IBM, and LinkedIn to provide AI-powered B2B service

MediaPost has introduced a new Research Intelligencer service that is only available to paid subscribers. By subscribing, you will gain access to all the Research Intelligence articles, exclusive daily newsletters, and full access to The MediaPost cases. This service will also provide daily insights from Joe Mandese, the editor-in-chief. To subscribe today, visit the website … Read more

IBM and WPP Partner to Transform B2B Marketing

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IBM and WPP Partner to Transform B2B Marketing

IBM recently collaborated with WPP Plc to introduce a new B2B solution in the marketing industry. Leveraging IBM’s AI technologies and WPP’s B2B platform, the aim is to enhance productivity and help customers unlock business value. The platform is designed to address B2B marketing challenges by identifying crucial purchasing decisions and optimizing buying group engagement. … Read more

Collaboration Between WPP and IBM to Transform B2B Marketing Using Generative AI

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Collaboration Between WPP and IBM to Transform B2B Marketing Using Generative AI

WPP and IBM have launched a new B2B solution, WPP Open for B2B, powered by IBM’s watsonx data and AI platform. This platform aims to improve B2B marketing by identifying and engaging buying groups more effectively. The collaboration with LinkedIn will help brands understand buying groups better for targeted marketing. Alan Webber, from IDC, believes … Read more

IBM Partners with WPP to Transform B2B Marketing

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IBM Partners with WPP to Transform B2B Marketing

IBM and WPP recently collaborated to launch a new B2B marketing solution using IBM’s AI technologies and WPP’s Open for B2B platform. This collaboration aims to help businesses better understand purchasing decisions and improve productivity. The new platform offers robust security, governance, and seamless integration with current systems to address B2B marketing challenges and optimize … Read more

Collaboration Between WPP and IBM Introduces Innovative AI-Powered B2B Solution – Demand Gen Report

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Collaboration Between WPP and IBM Introduces Innovative AI-Powered B2B Solution – Demand Gen Report

WPP and IBM have collaborated to launch a new B2B solution called WPP Open for B2B, powered by IBM’s Watson AI platform. This product aims to revolutionize how B2B marketers engage with customers and prospects throughout the buying process. The features of WPP Open for B2B include an AI-powered purchasing group brain, optimization for engagement … Read more

MARKETECH APAC: WPP and IBM Collaborate to Introduce GenAI-Powered B2B Marketing Solution

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MARKETECH APAC: WPP and IBM Collaborate to Introduce GenAI-Powered B2B Marketing Solution

WPP and IBM have teamed up to launch ‘WPP Open for B2B’, a new B2B solution powered by IBM’s watsonx data and AI platform. This tool aims to revolutionize how B2B marketers identify and engage customers and prospects throughout the buying process. The solution includes the ‘AI-powered Buying Group Brain™’ capability, which helps accurately identify … Read more

WPP partners with IBM to transform B2B marketing with AI-driven innovation

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announced a new partnership with IBM to bring generative AI technology to the world of business-to-business marketing. This collaboration aims to revolutionize the way companies approach marketing and advertising by harnessing the power of AI to create personalized, targeted content for B2B audiences. Generative AI technology, also known as artificial intelligence, is a form of … Read more