WPP Collaborates with IBM and LinkedIn to Reach Larger B2B Audiences – More Insights on Advertising
WPP is delving into AI with its new Production Studio and WPP Open for B2B, a partnership with IBM’s watsonx data and AI platform and LinkedIn. The goal is to revolutionize how B2B marketers connect with customers and prospects throughout the purchasing process. WPP CTO Stephan Pretorius emphasizes the importance of reaching the right audience … Read more