analytics

Accelerating mixed media modelling for marketing analytics using vertical scaling and GPUs with Amazon Web Services

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Accelerating mixed media modelling for marketing analytics using vertical scaling and GPUs with Amazon Web Services

The mixed media modeling (MMM) analysis in marketing is a machine learning technique that combines information from various sources such as TV ads, online ads, and social media to measure the impact of marketing and advertising campaigns. By using these techniques, companies can make smarter decisions about where to invest their advertising money, helping them … Read more

Google includes artificial intelligence insights in Google Analytics

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Google includes artificial intelligence insights in Google Analytics

Google Analytics has introduced new features and AI-powered elements to assist marketers in making more informed decisions. These updates are part of Google Analytics 4, the newest version that will soon be the only option as older versions are phased out by July 1, 2024. One of the new features is generated insights, which are … Read more

Oracle Recognized as a Leader in Gartner’s 2024 Magic Quadrant for Analytics and Business Intelligence Platforms

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Oracle Recognized as a Leader in Gartner’s 2024 Magic Quadrant for Analytics and Business Intelligence Platforms

Oracle has been recognized as a Leader in the 2024 Gartner Magic Quadrant for Business Intelligence and Analytics Platforms, praised for its ability to execute and complete vision. The report highlights the increasing demand for data and AI-powered decision-making and credits Oracle Analytics Cloud for helping customers make more effective decisions and take action efficiently. … Read more

Oracle has been acknowledged as a frontrunner in the 2024 Gartner Magic Quadrant for Analytics

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Oracle has been acknowledged as a frontrunner in the 2024 Gartner Magic Quadrant for Analytics

Oracle has been recognized as a Leader in the 2024 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. The acknowledgment is based on Oracle’s ability to execute and the strength of its vision in this area. The Executive Vice President of Oracle Analytics, TK Anand, highlighted the increasing demand for data and AI-based decision-making. … Read more

Oracle Recognized as a Leader in the 2024 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms

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Oracle Recognized as a Leader in the 2024 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms

Oracle has been recognized as a Leader in the Gartner 2024 Magic Quadrant for Business Intelligence and Analytics Platforms. The company was acknowledged for its ability to execute and complete vision in providing innovative solutions for data analysis and decision-making. Oracle Analytics Cloud, powered by AI, is helping customers move towards more efficient decision-making processes … Read more

Oracle Recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms.

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Oracle Recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms.

In the latest Gartner Magic Quadrant report for 2024, Oracle has been recognized as a leader in the field of analytics and business intelligence platforms. This designation highlights Oracle’s continued commitment to providing top-of-the-line solutions for businesses looking to leverage data for strategic decision-making. As a leader in the industry, Oracle’s platform offers a comprehensive … Read more

Oracle has been recognized as a leader in the 2024 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms.

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Oracle has been recognized as a leader in the 2024 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms.

Oracle has been recognized as a leader in the Gartner 2024 Magic Quadrant for Business Intelligence and Analytics Platforms, showcasing its strong ability to execute and complete vision. Oracle’s Analytics Cloud, powered by AI, is helping customers enhance decision-making processes and move towards more effective actions. The future of analytics involves AI-based solutions, increased automation, … Read more

Oracle recognized as a top leader in the 2024 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms

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Oracle recognized as a top leader in the 2024 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms

Oracle has been recognized as a leader in the 2024 Gartner Magic Quadrant for Business Intelligence and Analytics Platforms, standing out for its ability to execute and complete vision. The company’s Oracle Analytics Cloud, powered by AI, is helping customers make more informed decisions and take action more efficiently. Oracle is focused on innovation, with … Read more

Important Information: Google Discontinuing Universal Analytics on July 1 – Here’s What You Should Know

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Important Information: Google Discontinuing Universal Analytics on July 1 – Here’s What You Should Know

Google is discontinuing Universal Analytics, transitioning to Google Analytics 4 (GA4). Companies relying on Universal Analytics must export historical data before July 1 to avoid losing it permanently. GA4 is more privacy-focused, but search marketers remain skeptical. Universal Analytics data will not be accessible after July 1. Key steps include exporting data, setting up GA4, … Read more

New Collaboration Agreement Between Telefónica Tech and IBM Aims to Advance AI, Analytics, and Data Management Solutions for Enterprises

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New Collaboration Agreement Between Telefónica Tech and IBM Aims to Advance AI, Analytics, and Data Management Solutions for Enterprises

Telefónica Tech and IBM have partnered to implement SHARK.X, an open, hybrid, and multi-cloud platform focused on analytics, data management, and AI. This collaboration aims to develop customer pilots through a use case office and promote training and education for digital transformation projects in the business sector and public administration. The companies recognize the increasing … Read more