WPP and IBM have unveiled a groundbreaking B2B marketing solution called WPP Open for B2B, powered by IBM’s watsonx platform. This collaboration aims to revolutionize how B2B marketers engage with customers and prospects by leveraging AI technology to navigate complex buying groups and improve ROI. The platform offers personalized marketing solutions across multiple channels, providing … Read more
Cisco and Splunk have come together to introduce a new AI-powered full-stack observability solution designed to enhance business performance in the Middle East region. This collaboration combines Cisco’s expertise in networking and security with Splunk’s proficiency in data analysis and machine learning to deliver an innovative solution that provides real-time insights into operational efficiency and … Read more
Microsoft recently unveiled its new line of Copilot+ PCs in Redmond. The logo for the Copilot brand was displayed prominently outside the event venue. The launch event was attended by members of the media, tech enthusiasts, and company representatives. The Copilot+ PCs are the latest addition to Microsoft’s lineup of devices and are expected to … Read more
Goldman Sachs analyst Eric Sheridan has reiterated a Buy rating on Alphabet Inc (GOOG, GOOGLE) with a price target of $195. Sheridan highlighted Google’s recent Marketing Live keynote where the company outlined its vision for launching AI tools and services in the digital advertising space. Google is exploring how AI can enhance return on ad … Read more
Nvidia thrived in its latest earnings season, surpassing revenue and earnings expectations. CEO Jensen Huang’s optimistic outlook and robust revenue guidance highlighted the significance of AI chips in transforming data centers. Revenue for the first quarter of fiscal 2025 surged 262% year over year to $26.04 billion, surpassing analyst forecasts. Adjusted earnings per share also … Read more
Google’s new AI-powered search results will now include ads directly in the generated responses, raising concerns among news publishers about potential negative impacts on site traffic and advertising revenue. The search and shopping ads are being tested within the AI overviews that have recently rolled out to US users. This move by Google has stirred … Read more
Veritone, Inc., a company specializing in human-centered AI solutions, has announced that its public sector solutions are now available on AWS Marketplace. This partnership allows public sector customers to easily access, purchase, and deploy a variety of Veritone’s AI solutions within the AWS cloud environment. These solutions have been recognized by the AWS Public Safety … Read more
Google’s Marketing Live event showcased how they plan to utilize user search queries and AI-generated content to showcase interactive shopping ads to enhance organic search results, emphasizing their focus on creating new opportunities for businesses. The event featured speakers like Philipp Schindler, Google’s senior vice president and chief commercial officer, who openly stated that the … Read more
Microsoft made significant announcements at its annual developer conference, Build 2024 Day 1, on May 21. The updates included the introduction of Team Copilot, an AI-powered assistant aimed at enhancing group collaboration, as well as the unveiling of Azure Cobalt 100, Microsoft’s first in-house processor designed for use on the Azure cloud computing service. Additionally, … Read more
Google Marketing Live event in New York recently showcased the latest creative tools and advertising experiences introduced by Google. These innovations will offer marketers new ways to engage with consumers through Google platforms. One of the key updates presented is the new search ads experience, currently in testing and set for wider release later this … Read more