The demolition project of abandoned IBM buildings in Endicott is ready to begin pending final approval from the State Historic Preservation Office. $6 million in funding was secured in December 2022 for the project, with hopes that demolition could start soon. Logistical issues, such as burying power lines, have been resolved, and Broome County Executive … Read more
In the report published by IBM iX, the agency landscape in 2024 is projected to be evolving to new heights in the age of advertising. The report highlights the key trends and shifts in the industry that are shaping the future of advertising agencies. One of the major trends identified in the report is the … Read more
Intel Australia, in collaboration with creative agency BRING – Universal Music for Brands, unveiled an experiential activation showcasing the power of responsibly trained AI. The activation, known as Intel Core AI Studio, offered creatives a personalized digital experience to educate, learn, and harness the capabilities of AI. The one-day event included workshops, live music experiences, … Read more
Nielsen is using AWS Clean Rooms, a privacy-enhancing technology on Amazon Web Services, to help agency customers understand the impact of their advertising campaigns without sharing raw data. The Nielsen ONE platform combines big data with people-based panels to provide accurate insights into impressions, reach, and frequency across platforms. Brands and agencies can use first-party … Read more
The German Federal Office for the Protection of the Constitution has labeled the Boycott, Divestment, and Sanctions (BDS) movement as a “suspected extremist case” due to its anti-Semitic nature and goal of destroying the State of Israel. According to a new report released by Federal Interior Minister Nancy Faeser, the BDS movement has connections to … Read more
The UK regulator is set to review the proposed merger between Hewlett Packard Enterprise and Juniper Networks, according to a report from The Wall Street Journal. The move comes as part of an effort to ensure competition remains strong in the technology sector. The merger, which was announced earlier this year, has raised concerns about … Read more
The German intelligence agency, Bundesnachrichtendienst (BND), is making efforts to attract young recruits amidst growing external threats like Russia. BND chief, Bruno Kahl, acknowledges the challenges of recruiting in an era where young people prefer remote work and are heavily reliant on smartphones. To entice potential candidates, BND is offering flexible working hours and part-time … Read more
SEOUL, Oct. 23 (Yonhap) — South Korea’s antitrust regulator said Monday it has decided to give conditional approval to U.S. chipmaker Broadcom Inc.’s purchase of software firm VMware Inc. on concerns the deal may hinder fair competition in the market. The announcement came after Broadcom announced its plan to purchase all of the shares in … Read more