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Retailers are turning to Meta and Google as new partners in their efforts to compete with Amazon for advertising dollars

June 28, 2024 by vm_admin

Retailers are forming new partnerships with Meta and Google in an effort to compete with Amazon in the battle for advertising dollars. These deals include Instacart making YouTube ads shoppable, Shopify expanding its ad program to Canada, and Kroger selling targeted ads to grocery-focused brands. The goal is for retailers to expand their advertising businesses … Read more

How AWS customers are leveraging Amazon Bedrock to revolutionize advertising and marketing

Amazon Bedrock: The new tool AWS customers are using to innovate advertising and marketing strategies

Transforming advertising and marketing with Amazon Bedrock: A look at how AWS customers are leading the way

Unleashing the power of Amazon Bedrock: The game-changing tool for advertising and marketing evolution among AWS customers

June 26, 2024 by vm_admin

The Cannes Lions International Festival of Creativity, a gathering of professionals in the advertising, marketing, media, and entertainment industries, showcased the latest advancements in AI-powered generative technologies. Amazon Web Services (AWS), a key player in the industry, presented how its services are helping advertisers and marketers create better campaigns, deliver personalized customer experiences, and improve … Read more

Google’s legal victory in lawsuit against child privacy app advertising battle

June 21, 2024 by vm_admin

A lawsuit against Google accusing the tech giant of violating children’s privacy laws in the US has been allowed to proceed to trial after a judge denied Google’s motion to dismiss the case. The lawsuit, which was filed last year, alleges that Google violated state children’s privacy laws in California, Florida, and New York by … Read more

Oracle plans to exit the advertising business by the end of 2024 – MARKETECH APAC

June 21, 2024 by vm_admin

Technology giant Oracle has recently announced its plans to exit the advertising business by the fourth quarter of 2024. This decision comes as a surprise to many industry experts and has raised questions about the company’s future direction in the digital advertising space. Oracle has been a major player in the digital advertising industry for … Read more

Stirista Introduces Fresh Destination for Oracle Data Cloud Advertising Customers

June 20, 2024 by vm_admin

Stirista CEO Ajay Gupta recently stated that as Oracle Data Cloud customers seek alternatives, Stirista is well-prepared to assist advertisers in running efficient data-driven digital campaigns without disruption. With an extensive database of over 30,000 audience segments spanning intent and loyalty signals across 17 different industries, Stirista empowers marketers to enhance customer engagement digitally across … Read more

WPP Collaborates with IBM and LinkedIn to Reach Larger B2B Audiences – More Insights on Advertising

June 19, 2024 by vm_admin

WPP is delving into AI with its new Production Studio and WPP Open for B2B, a partnership with IBM’s watsonx data and AI platform and LinkedIn. The goal is to revolutionize how B2B marketers connect with customers and prospects throughout the purchasing process. WPP CTO Stephan Pretorius emphasizes the importance of reaching the right audience … Read more

Growth Expected in Global Full-Stack Hyperconverged Infrastructure Software Market from 2024 to 2032 | Key Players: Nutanix, VMware, Dell

June 19, 2024 by vm_admin

The full-stack hyperconverged infrastructure (HCI) software market is expected to experience significant growth, with a projected CAGR of 22.7% from 2024 to 2032. This growth is driven by the increasing demand for scalable and integrated solutions to modernize IT infrastructures. HCI simplifies management and consolidation of compute, storage, and networking resources through software-defined architectures, reducing … Read more

Google adjusts its approach to click-based advertising

May 23, 2024 by vm_admin

Google, the world leader in search, is undergoing a transformation fueled by generative AI. AI-generated responses to web searches are changing the way information is presented to users. Instead of traditional blue organic links, AI summaries followed by sponsored ads are becoming the norm. This new format may potentially decrease organic clicks and impact the … Read more

Google experiments with advertising in AI-driven search while news publishers fret over impending crisis

May 22, 2024 by vm_admin

Google’s new AI-powered search results will now include ads directly in the generated responses, raising concerns among news publishers about potential negative impacts on site traffic and advertising revenue. The search and shopping ads are being tested within the AI overviews that have recently rolled out to US users. This move by Google has stirred … Read more

Google introduces AI-driven advertising tools at Google Marketing Live | MarTech

May 22, 2024 by vm_admin

Google Marketing Live event in New York recently showcased the latest creative tools and advertising experiences introduced by Google. These innovations will offer marketers new ways to engage with consumers through Google platforms. One of the key updates presented is the new search ads experience, currently in testing and set for wider release later this … Read more