Google ads malvertising aims at launching Arc browser for Windows platform
A recent malvertising campaign targeting users looking to download the new Arc web browser for Windows has led to the…
Tag: ads
Google continues to revolutionize search with AI Overview ads
Google has introduced a new AI overview feature that transforms Google Search from simply displaying relevant links to pulling information…
Google Lens Ads Now Imitate Artificial Intelligence Search Results
During Google’s Marketing Live event, a keynote presentation highlighted new AI-powered visual search results that incorporate ads seamlessly into the…
Google Ads VP avoids answering questions about the impact of AI Search on publishers
In a recent interview with Marketing Brew, Google’s VP and GM of Advertising, Shashi Thakur, discussed users clicking on links…
After one week, Google AI Overviews are already being inundated with ads
Google has made significant strides in artificial intelligence (AI), as highlighted during the Google I/O Developer Event. The event focused…
Google will prioritize AI-driven ads over organic search results
Google’s Marketing Live event showcased how they plan to utilize user search queries and AI-generated content to showcase interactive shopping…
Google announces that ads will soon appear in AI Overviews on Search
Google announced that it will start including ads in its AI overviews in search results for US users. These ads…
Google makes Ads Data Manager, its first-party data unification tool, available to all users
Google has introduced the Ads Data Manager tool to assist advertisers in centralizing and activating their first-party data for more…
Google introduces new, AI-enhanced Shopping Ads for a more immersive experience
At Google Marketing Live 2024, a new AI-powered advertising experience was introduced to enhance consumer confidence in online shopping and…
Google plans to introduce ads in search AI Overviews
Google announced that it will be testing search and shopping ads within its AI-generated responses in the United States. This…