A recent malvertising campaign targeting users looking to download the new Arc web browser for Windows has led to the distribution of malware through trojanized installers. Cybercriminals took advantage of the hype surrounding the release of the Arc browser for Windows by creating malicious ads on Google Search that tricked users into downloading infected files. … Read more
Google has introduced a new AI overview feature that transforms Google Search from simply displaying relevant links to pulling information directly from the web and displaying it to users. This feature is set to include ads within the overview box, expanding the space it occupies on the screen. The ads will appear at the bottom … Read more
During Google’s Marketing Live event, a keynote presentation highlighted new AI-powered visual search results that incorporate ads seamlessly into the user’s search experience. By blurring the line between AI-generated search results and advertising, Google is leveraging the power of AI to engage users in a more interactive and personalized way. The presentation by Google Group … Read more
In a recent interview with Marketing Brew, Google’s VP and GM of Advertising, Shashi Thakur, discussed users clicking on links in Google’s AI-powered results. Thakur claimed that users are indeed clicking on these links, although he did not provide any statistics or research to back up this assertion. Google has been criticized for the quality … Read more
Google has made significant strides in artificial intelligence (AI), as highlighted during the Google I/O Developer Event. The event focused on AI announcements, with Google mentioning the term “AI” more than 120 times. Some key announcements included the introduction of Gemini to Google Photos, the launch of Gemini 1.5 Pro and 1.5 Flash, integration of … Read more
Google’s Marketing Live event showcased how they plan to utilize user search queries and AI-generated content to showcase interactive shopping ads to enhance organic search results, emphasizing their focus on creating new opportunities for businesses. The event featured speakers like Philipp Schindler, Google’s senior vice president and chief commercial officer, who openly stated that the … Read more
Google announced that it will start including ads in its AI overviews in search results for US users. These ads will only show up if they are relevant to the user’s query and the information gathered by the AI. Google stated that previous tests showed users found the ads in their summaries to be useful. … Read more
Google has introduced the Ads Data Manager tool to assist advertisers in centralizing and activating their first-party data for more effective AI-powered campaigns. This tool allows businesses to merge various first-party data sources, such as conversions, email lists, and surveys, into a single analytics hub. The consolidation of first-party data is crucial for advertisers, especially … Read more
At Google Marketing Live 2024, a new AI-powered advertising experience was introduced to enhance consumer confidence in online shopping and aid in making complex purchasing decisions. This new feature includes various AI-powered ad types that create a more immersive shopping experience: – Search ads with video: Retailers can now incorporate short-form product videos in their … Read more
Google announced that it will be testing search and shopping ads within its AI-generated responses in the United States. This move comes shortly after the company launched the AI Overviews feature at its annual I/O conference. The ads will be displayed in a ‘sponsored’ section within the AI Overview, based on relevance and query insights. … Read more