AI search marketing strategies—how Google, ChatGPT and Perplexity are forcing brands to adapt Ad Age Article Source https://adage.com/article/digital-marketing-ad-tech-news/ai-search-marketing-strategies-google-chatgpt-perplexity/2591136
As the growth in AI technologies has accelerated, we’re seeing tremendous changes in the configuration of the data center infrastructure. Organizations are scaling their capacities to accommodate the burgeoning computations demanded by AI-based… Article Source https://www.datacenterfrontier.com/hyperscale/article/55233899/key-technology-suppliers-race-to-adapt-ai-infrastructure-for-data-centers-at-global-scale
Oracle’s recent announcement to close its advertising business by the end of September has stunned the advertising industry, given the significant investments the company has made in acquiring various companies in the sector over the past decade. Brands and agencies that relied on Oracle’s solutions for media buying and audience modeling are now facing the … Read more