Synthesia has recently introduced several new features, including the ability to create AI-generated avatars by recording footage with a webcam or phone. These avatars can now be “full body” with hands and arms, and a screen recording tool allows users to guide the avatar through content. The company, catering to almost half of the Fortune 500, offers various applications for AI avatars, from personalized training videos to promotional material.
Originally aiming to sell technology to Hollywood and video production companies, Synthesia shifted its focus to democratizing video creation for a wider audience. By allowing users to create AI avatars remotely with a webcam, the company aims to empower individuals and businesses to produce high-quality content at an affordable cost.
In addition to AI avatars, Synthesia also unveiled an AI video assistant that can summarize articles and generate full documents. The new features aim to make the platform more productivity-focused for businesses, distinguishing it from a mere avatar-generating tool.
The development of full-body avatars and the ability to generate hands in AI models are significant breakthroughs for Synthesia, as these features are traditionally challenging for AI technology. The company also introduced the option to customize language settings, allowing avatars to speak in different languages based on user preferences.
By expanding its offerings to include a screen recording tool and emphasizing business applications over novelty, Synthesia aims to position itself as a major player in the enterprise market alongside tech giants like Microsoft and Salesforce. CEO Victor Riparbelli highlighted the need for lasting business value in AI technology, emphasizing practical applications in reducing customer service incidents and improving sales through video content.
Having recently raised $90 million in funding and achieved a unicorn status, Synthesia faces competition from AI video tools and emerging products like TikTok’s Symphony Assistant. The company’s subscription pricing plans cater to different customer needs, ranging from individual users to enterprise clients with custom requirements.
Overall, Synthesia’s latest updates reflect a strategic shift towards enhancing productivity and expanding its features to meet the evolving needs of businesses and content creators. Through innovations in AI technology, the company continues to drive the democratization of video production and offer cutting-edge solutions for a wide range of industries.
Article Source
https://www.cnbc.com/amp/2024/06/24/synthesia-now-lets-you-make-ai-avatar-presentations-using-a-webcam.html