By Sports Video Group
Publication Date: 2025-12-10 12:15:00
The 2025 SVG Summit is fast approaching, and day one (Dec. 15 at the New York Hilton) will showcase some of the brightest minds and most influential brands in sports media. Among the can’t-miss tracks is the SVG Audio Production & Distribution Workshop, which will focus on Immersive Everywhere, Virtualized Audio Production Workflows, and Next Generation Audio for Streaming.
During this last year the transition to direct-to-consumer distribution of sports content from legacy linear broadcasting has continued to accelerate. This is great news for audio. DTC enables improved encode-once straight audio paths to consumers. Streaming services are well positioned to layer-in next generation audio systems and take advantage of enhanced immersive experiences and consumer-friendly personalization and accessibly. Sports content now sits on premium services alongside Hollywood-derived immersive HDR content, occasioning a step-up in production quality. At the same time, some ad-supported services struggle to re-learn the basics of loudness management in the environment of third-party automatic ad insertion services.
As global rights for major events become a possibility for the largest services, the pressure to efficiently scale commentary and accessibility internationally becomes a challenge. On the production side, virtualization of workflow and infrastructure continue to leverage digital networking, software-based systems, and AI tools from the microphones on the field of play,…
