By Sean Mitchell
Publication Date: 2025-11-19 13:44:00
Subex has launched a new brand identity aimed at aligning the company with changes in the telecommunications industry as operators move towards AI-powered and intent-driven networks. The rebrand reflects Subex’s commitment to helping telecom operators adopt more proactive and real-time business approaches when integrating new AI technologies.
Focus on the AI era
The company’s updated identity is intended to reflect its focus on helping telecommunications service providers transition from traditional data-driven operations to more targeted strategies. The development comes as generative AI continues to influence decision-making and service delivery in the telecommunications sector.
Subex aims to leverage its AI-native portfolio, building on three decades of experience in areas such as business assurance, fraud management and partner ecosystem management. It states that the renaming was motivated by the needs of service providers to anticipate market developments and…