It’s worth clarifying that AI models did not generate the images used in the study. Instead, researchers used popular, pre-existing meme templates, and GPT-4o or human participants generated captions for them.
More memes, not better memes
When crowdsourced participants rated the memes, those created entirely by AI models scored higher on average in humor, creativity, and shareability. The researchers defined shareability as a meme’s potential to be widely circulated,…
Article Source
https://arstechnica.com/ai/2025/03/ai-beats-humans-at-meme-humor-but-the-best-joke-is-still-human-made/